With advances such a universal search and the explosion of social media, 2007 was quite a landmark year for search marketers. For all of its breakthroughs, a few bad habits still remain from years past. In today's Outsourced column, "New Search Engine Trends, Old SEO Troubles in 2007," William Flaiz reminds us that it's the human component that matters most, and clients are finally beginning to understand the value of SEO.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.