News flash: people buy stuff on the Internet. It's too bad people still buy a lot more stuff anywhere but on the Internet. In today's Searching for Meaning column, "Local Search Revelations," Kevin Ryan shares new research from Nielsen/NetRatings and local interactive advertising firm WebVisible that seeks to shed some light on the developing local world.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.