Jim Lanzone, CEO of Ask.com since April 2006, has left the company to serve as an entrepreneur-in-residence at Redpoint Ventures, a venture capital firm.
Lanzone had been VP of product management at Ask.com since 2001, and was promoted to CEO in 2006 when previous CEO Steve Berkowitz jumped ship to join Microsoft.
Ask.com also named a new president, Scott Garell. Since 2005, Garell has been CEO of IAC's consumer applications and portals business, which includes Fun Web Products, IAC's portals, Evite and Pronto. He joined IAC Search & Media in April 2004 as SVP of marketing. He's also served as EVP of domestic sites and search, where he managed Ask.com, iWon, and My Way. John Park will replace Garell as president of IAC Consumer Applications and Portals.
Ask parent IAC is in the midst of splitting into five separate companies.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.