In the old days, consumer opinions regarding personal experiences with businesses were passed around in a practice known as "Word of Mouth" marketing. In today's Vertical Challenge column, "Local Search Lives or Dies by User Reviews," local search expert Gregg Stewart explains that the Internet has transformed word of mouth referrals into user reviews and ratings.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!