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Search Engine Optimization 2008: Silence of the Lambs?

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Search engine optimizers, or SEOs: experts in the art and science of SEO or search engine optimization.

So are we hearing the Silence of the Lambs in response to SES London chair Mike Grehan's ClickZ Experts column "The Diminishing Value of the SEO Shop ." Claims SEO is stuck in a time warp and not keeping up with the search engines themselves. Does that make Mike the Hannibal Lecter of Search?

Whether universal search is a rocky horror picture show for SEOs remains to be seen. Do you think Mike means simply "Meta Tag" SEO?

My take: SEO isn't dead. It's growing faster than any analyst firm is reporting. I'll tell you why soon.

But is SEO as a service really losing value?

If so, what does that mean for in-house SEOs?

How does that jibe with the SEMPO salary survey results?


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