Mention the word "algorithm" and media buyers and online marketers flee for cover. But the list of SEM firms and technology providers that offer proprietary technology with sophisticated algorithms is growing. In today's Search Engine WarGames column, "Search Engine Marketing on the Efficient Frontier - Part 2," Kevin Heisler shows that while algorithms are not online marketing's silver bullet, they are pushing traditional ad agencies and some interactive agencies in the right direction.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!