Mention the word "algorithm" and media buyers and online marketers flee for cover. But the list of SEM firms and technology providers that offer proprietary technology with sophisticated algorithms is growing. In today's Search Engine WarGames column, "Search Engine Marketing on the Efficient Frontier - Part 2," Kevin Heisler shows that while algorithms are not online marketing's silver bullet, they are pushing traditional ad agencies and some interactive agencies in the right direction.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.