Mention the word "algorithm" and media buyers and online marketers flee for cover. But the list of SEM firms and technology providers that offer proprietary technology with sophisticated algorithms is growing. In today's Search Engine WarGames column, "Search Engine Marketing on the Efficient Frontier - Part 2," Kevin Heisler shows that while algorithms are not online marketing's silver bullet, they are pushing traditional ad agencies and some interactive agencies in the right direction.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!