Most companies have little to no understanding about social media optimization and what it can do for their organizations. In today's Big Biz column, "Search Engine Conferences: Where CMOs Meet Social Media," Aaron Shear pins the blame on the outdated SEM education most marketing executives got in business school, if they got any at all.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!