Most companies have little to no understanding about social media optimization and what it can do for their organizations. In today's Big Biz column, "Search Engine Conferences: Where CMOs Meet Social Media," Aaron Shear pins the blame on the outdated SEM education most marketing executives got in business school, if they got any at all.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!