Nick Carr, author of The Big Switch: Rewiring the World from Edison to Google, is the keynote speaker at Search Engine Strategies London, which will be held February 19-21, 2008, at the Business Design Centre in Islington.
In his book, Carr discusses how cheap electricity changed society 100 years ago, and cheap computing is in the process of changing society today.
"Cheap power delivered over a universal grid revolutionized the processing of physical materials. Cheap computing delivered over a universal grid is revolutionizing the processing of informational or intellectual goods," says Carr in today's SearchDay, "Q&A with Nick Carr, Author of The Big Switch."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.