Nick Carr, author of The Big Switch: Rewiring the World from Edison to Google, is the keynote speaker at Search Engine Strategies London, which will be held February 19-21, 2008, at the Business Design Centre in Islington.
In his book, Carr discusses how cheap electricity changed society 100 years ago, and cheap computing is in the process of changing society today.
"Cheap power delivered over a universal grid revolutionized the processing of physical materials. Cheap computing delivered over a universal grid is revolutionizing the processing of informational or intellectual goods," says Carr in today's SearchDay, "Q&A with Nick Carr, Author of The Big Switch."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!