Is Google the Microsoft of the new millennium? Does search matter the way IT did four years ago? In today's Searching for Meaning column, "Search Doesn't Matter," Kevin Ryan looks at how Nick Carr's new book, The Big Switch: Rewiring the World from Edison to Google, and his previous one, Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, apply to search engine marketing today.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!