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SEW Experts: PPC.edu: Learn AdWords, Yahoo Search, adCenter Online

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SEO can take months or longer to get the results you're looking for. What's the alternative? PPC advertising. In today's SEM.EDU column, "PPC.edu: Learn AdWords, Yahoo Search, adCenter Online," Ron Jones explains how to use a combination of aggressive bidding, relevant keywords, landing page content, and ad copy to win a top spot in search engines.


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