Search Marketers reach for blog style content management systems more and more these days for marketing applications. Free open source blogging software like WordPress make publishing viral content and interacting with social communities turnkey and easy. That said, measuring the success of the effort can be an expensive and daunting task. Making things more complicated, Google Analytics web stats is not always the most useful package for on-site blog metrics.
Leading business blog-evangelist Lee Odden has posted a killer list of 20 blog analytics tools, ranging from free to very inexpensive, that his TopRank Marketing crew use internally and with clients. It's a must-read metrics primer for anyone serious about (or even considering) blogging as a marketing tool.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.