The importance of reviews and ratings – positive and negative – can't be overstated in local search. In terms of consumer motivation, it's all about informing others or rewarding a business for its excellent product/service. In today's Vertical Challenge column, "Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers," local search expert Gregg Stewart notes that how you react and interact with the online version of word-of-mouth referrals can have important implications for your business.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.