The importance of reviews and ratings – positive and negative – can't be overstated in local search. In terms of consumer motivation, it's all about informing others or rewarding a business for its excellent product/service. In today's Vertical Challenge column, "Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers," local search expert Gregg Stewart notes that how you react and interact with the online version of word-of-mouth referrals can have important implications for your business.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!