SEO News
Marty Weintraub

RSS Feed Subscription Bonanza Was Fool's Gold…Bummer!

by , Comments

Imagine the unbridled joy last night as RSS publishers went to bed absolutely giddy over massive boosts in RSS subscriptions to their website or blog. Too bad it wasn't real. RSS feeds are a critical measure of website's popularity and the impact of marketing. An increasing feed subscription count can be a key metric, speaking to the success of search marketing efforts-or not.

My company blog, aimClearBlog, jammed from our normal RSS subscription count to around 2700 subscribers in about 3 hours, resulting in our opening a slightly better bottle of wine than usual as congratulations emails from supporters trickled in.

Popular RSS to email-blast subscription service FeedBlitz is to blame. The subscription tally is getting back to normal though the FeedBlitz subscription count is still somewhat inflated.

Similar reports are rolling in from all over the Internet. The phony Feed count bonanza is covered in this support posting from FeedBurner.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus