Search engine optimization for small business starts with a title tag. In today's Little Biz column, "HTML Title Tag Defines Your SEO Strategy," Carrie Hill explains that crafting the perfect title tag is a lot of art, and a little bit of science. She looks at three types of page titles to see what works and what doesn't.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.