Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start Guide. This 10-page guide walks webmasters through the features available in Google's Webmaster Tools. Hat tip to beu in the SEW Forums for spotting this one.
The second is a 156-page AdWords textbook, "Marketing and Advertising Using Google." As David Szetela notes, the book is part of Google's Online Marketing Challenge program launched last week to train/indoctrinate college students to market using Google's AdWords product.
UPDATE: I just came across a third new educational tool from Google (must be a common New Year's Resolution at the Googleplex). This one's an update to Conversion University, a resource center for learning about Google Analytics.
It seems like Google's on top of their game when it comes to educating new advertisers. What are Yahoo, Microsoft, and others doing to catch up? Share your thoughts in the SEW Forums.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!