SEO News
Search

Two New Ways Google Teaches You to Market on Google

newcomb-kevin
by , Comments

Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start Guide. This 10-page guide walks webmasters through the features available in Google's Webmaster Tools. Hat tip to beu in the SEW Forums for spotting this one.

The second is a 156-page AdWords textbook, "Marketing and Advertising Using Google." As David Szetela notes, the book is part of Google's Online Marketing Challenge program launched last week to train/indoctrinate college students to market using Google's AdWords product.

UPDATE: I just came across a third new educational tool from Google (must be a common New Year's Resolution at the Googleplex). This one's an update to Conversion University, a resource center for learning about Google Analytics.

It seems like Google's on top of their game when it comes to educating new advertisers. What are Yahoo, Microsoft, and others doing to catch up? Share your thoughts in the SEW Forums.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus