In the spirit of its Ms. Dewey experiment, Microsoft has launched a new site, Left vs. Right, which pits opponents from two sides of the political spectrum. Left-leaning "Patrick O'Neil" and right-wing "Britt Hayes" trade barbs about each other's hygiene, political views, and intelligence.
As with Ms. Dewey, when a user does not type anything into the search box, the characters wait patiently for a while and then will begin a new skit. When a user types in a keyword or question about certain issues, the two characters will share a humorous exchange about the topic.
Microsoft is also promoting the site with a snarky ad campaign. The press release from the right leads off, "Hybrid-hugging liberals beware. Conservative truth is on the march." The release from the left asks, "Is Dick Cheney planning on shooting you?
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!