SEO News
Search

Microsoft Launches New Ad Campaign for Live Search

newcomb-kevin
by , Comments

In the spirit of its Ms. Dewey experiment, Microsoft has launched a new site, Left vs. Right, which pits opponents from two sides of the political spectrum. Left-leaning "Patrick O'Neil" and right-wing "Britt Hayes" trade barbs about each other's hygiene, political views, and intelligence.

As with Ms. Dewey, when a user does not type anything into the search box, the characters wait patiently for a while and then will begin a new skit. When a user types in a keyword or question about certain issues, the two characters will share a humorous exchange about the topic.

Left-vs-Right

Microsoft is also promoting the site with a snarky ad campaign. The press release from the right leads off, "Hybrid-hugging liberals beware. Conservative truth is on the march." The release from the left asks, "Is Dick Cheney planning on shooting you?


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

Recommend this story

comments powered by Disqus