Search is evolving as universal search or blended search results crawl into the SERPs, but it's still primitive. In today's Brand Equity column, "Why Search Is Still Prehistoric," Eric Qualman outlines how user feedback, personalization, and other nascent technologies will lead to changes for search marketers, and search engines.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!