Search is evolving as universal search or blended search results crawl into the SERPs, but it's still primitive. In today's Brand Equity column, "Why Search Is Still Prehistoric," Eric Qualman outlines how user feedback, personalization, and other nascent technologies will lead to changes for search marketers, and search engines.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.