For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business. In today's Business of Search column, "Win the Right Search Marketing Clients - Part 2," Fionn Downhill follows last week's look at targeting start-ups and small business owners with a discussion about what mid-size and larger companies have to offer.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.