SEO News
Search

Google Enigma: Code Cracked by Carr

author-default
by , Comments

NickCarr.jpg

'Some say Google is God,' Sergey Brin once said. 'Others say Google is Satan.' The confusion about Google's identity may not be quite that Manichean, but it does run deep."
- Nicholas G. Carr, in strategy + business

Nick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an examplar — or a freak?

He cautions business execs to think twice before making "Google-ize" a strategic imperative. Why not?

1. Google is a young company and hasn't been tested by adversity. (see Yahoo) Is Google's approach to innovation a cause of its success? Or a result of success?

2. No one knows how well Google's model would transfer to other companies.

Read the article in the new issue of strategy+business.

Then check out Nick's Rough Type take on Google's new $600 million data center in North Carolina.

The key question: how many jobs does $600 million create?

To discuss, go here.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus