'Some say Google is God,' Sergey Brin once said. 'Others say Google is Satan.' The confusion about Google's identity may not be quite that Manichean, but it does run deep."
- Nicholas G. Carr, in strategy + business
Nick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an examplar — or a freak?
He cautions business execs to think twice before making "Google-ize" a strategic imperative. Why not?
1. Google is a young company and hasn't been tested by adversity. (see Yahoo) Is Google's approach to innovation a cause of its success? Or a result of success?
2. No one knows how well Google's model would transfer to other companies.
Read the article in the new issue of strategy+business.
The key question: how many jobs does $600 million create?
To discuss, go here.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.