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Google Enigma: Code Cracked by Carr

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'Some say Google is God,' Sergey Brin once said. 'Others say Google is Satan.' The confusion about Google's identity may not be quite that Manichean, but it does run deep."
- Nicholas G. Carr, in strategy + business

Nick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an examplar — or a freak?

He cautions business execs to think twice before making "Google-ize" a strategic imperative. Why not?

1. Google is a young company and hasn't been tested by adversity. (see Yahoo) Is Google's approach to innovation a cause of its success? Or a result of success?

2. No one knows how well Google's model would transfer to other companies.

Read the article in the new issue of strategy+business.

Then check out Nick's Rough Type take on Google's new $600 million data center in North Carolina.

The key question: how many jobs does $600 million create?

To discuss, go here.


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