'Some say Google is God,' Sergey Brin once said. 'Others say Google is Satan.' The confusion about Google's identity may not be quite that Manichean, but it does run deep."
- Nicholas G. Carr, in strategy + business
Nick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an examplar — or a freak?
He cautions business execs to think twice before making "Google-ize" a strategic imperative. Why not?
1. Google is a young company and hasn't been tested by adversity. (see Yahoo) Is Google's approach to innovation a cause of its success? Or a result of success?
2. No one knows how well Google's model would transfer to other companies.
Read the article in the new issue of strategy+business.
The key question: how many jobs does $600 million create?
To discuss, go here.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.