Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. In today's Content Advertising column, "Inside AdWords and Contextual Advertising: The Tipping Point," David Szetela looks at the evolution of online content advertising, to help you understand where the category has been, and where it's going.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!