Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. In today's Content Advertising column, "Inside AdWords and Contextual Advertising: The Tipping Point," David Szetela looks at the evolution of online content advertising, to help you understand where the category has been, and where it's going.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!