Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time. Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. In today's SearchDay, "Using SEO for Reputation Management," Apogee Search's William Leake shares some best practices for creating a reputation management strategy built on search engine optimization.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.