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Microsoft adCenter Partnering With WSJDN

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Microsoft has announced it will provide the advertising for the Wall Street Journal Digital Network (WSJDN), which includes Barrons and marketWatch as well as WSJ.com.

Microsoft signed a deal to be the exclusive third-party provider of contextual and paid search advertising on their sites. WSJDN is a leading provider of business and financial information news and analysis on sites such as WSJ.com, Barrons.com, MarketWatch.com, allthingsD.com and more. WSJDN reaches a savvy worldwide audience of over 20 million unique users and serves over 330 million page views per month on its sites specific to the highly sought-after financial services audience for advertisers. In addition to being a traffic leader in the Business & Finance verticals, the WSJDN reaches a highly qualified audience:

• A larger concentration of C-level Executives than any other original financial news sites
• A higher concentration of affluent males than any online network
• More Business Decision Makers and Technology Decision Makers than any other online publisher of original financial news
• A high number of active investors, both institutional/professional and self-directed
• 983,000 WSJ.com subscribers
• 723,000 C-levels
• Average age: 48 years
• 67% male

The Microsoft press release noted:

“Relevant and targeted digital advertising is important to our business and to the quality of the experience that we deliver to our users,” said Gordon McLeod, president of The Wall Street Journal Digital Network. “Microsoft's state-of-the-art advertising platform will enable us to dramatically improve our revenues from this key sector, and we look forward to working together.”

“This deal is a significant win for Microsoft for two key reasons. First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners,” said Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft. “Second, this deal is a strong indicator that we're gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment, and we're delighted to add it to our portfolio.”


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