I'm constantly on the lookout for software tools and services that help us serve our clients better. Since I've been a closet geek and software junkie my entire life, I get a mild kick when I come across software that's well-designed and provides value and features that really stand out. Yesterday I was tipped off to one that almost literally knocked me out of my chair.
It's called CrazyEgg, and it analyzes site visitor behavior in ways I didn't think possible -- and presents the results in a strikingly powerful, engaging manner.
The thing is so chock full of features that time and blog space don't allow me to go into too much depth. In a nutshell it lets you see exactly what elements a site page visitor clicks on - in various graphically-rich ways - like a scatter-map (they call it "confetti"), or a "heat map," or a variety of other views.
It also allows you to test page variations against each other in novel ways - absolute gold for conversion optimizing.
Best of all, it delivers tremendous value, available elsewhere at a much higher cost. But they're giving away most of the valuable functions for free.
Run, don't walk.
P.S. Rumor has it a search industry luminary is behind the service.
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!