There's as much confusion and controversy surrounding URL rewriting as Darwin's theory of evolution. In today's SEM Crossfire column, "Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites," Chris Boggs says that just as Darwin's "survival of the fittest" means species most suited for their environment will adapt and survive, URLs need to adapt too.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!