Google, Yahoo, and MSN aren't going to quickly discount some long-standing links, reciprocal or not. In today's Vertical Challenge column, "Why All Links Are Paid Links in the Travel Trade," travel search expert Elisabeth Osmeloski explains that the paid links debate isn't so black and white. The question of what truly constitutes a paid link, and what qualifies as advertising, will continue to be a huge point of contention.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!