Google, Yahoo, and MSN aren't going to quickly discount some long-standing links, reciprocal or not. In today's Vertical Challenge column, "Why All Links Are Paid Links in the Travel Trade," travel search expert Elisabeth Osmeloski explains that the paid links debate isn't so black and white. The question of what truly constitutes a paid link, and what qualifies as advertising, will continue to be a huge point of contention.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!