Google, Yahoo, and MSN aren't going to quickly discount some long-standing links, reciprocal or not. In today's Vertical Challenge column, "Why All Links Are Paid Links in the Travel Trade," travel search expert Elisabeth Osmeloski explains that the paid links debate isn't so black and white. The question of what truly constitutes a paid link, and what qualifies as advertising, will continue to be a huge point of contention.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!