SEO News
Search

Super Bowl Advertisers Mostly Unprepared, Search-wise

newcomb-kevin
by , Comments

It seems that every year it's the same story. Advertisers pony up big bucks to create and air an ad during the Super Bowl, then fail to prepare for what most people are going to do when they get back home after the game or to work on Monday: search for the ads they saw.

This year seems to be shaping up in much the same way, unfortunately. We'll look at the full results on Monday, but in preparation for the big game, Reprise Media's Peter Hershberg takes a look at the search presence of some past and potential advertisers in today's SearchDay, "Super Bowl Advertiser Search Trends."

To keep up with the ads during the game, you can follow "Scorecard" on Twitter. That's an account that Reprise Media set up for just such a purpose.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus