Last year, Google took another pioneering step and rolled out an AdWords feature that let advertisers place ads on specific sites. In today's Content Advertising column, "Contextual Advertising: How to Target Sites in AdSense," David Szetela shares tips for creating placement-targeted campaigns (originally called site-targeted campaigns).
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!