Search optimization and advertising is gaining its rightful place among marketers' tools. In today's Search Ads column, "Microsoft-Yahoo: Search Marketing Trends That Matter," Matt Spiegel shares eight trends that will change your company's search engine strategies.

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

