While all eyes are still focused on Microsoft's proposed purchase of Yahoo!, Yahoo! has already made its first (real) acquisition of 2008 by picking up Israeli-based FoxyTunes, a Firefox plugin that allows you to control a variety of music players from your browser. This was a great purchase for Yahoo!; as I said yesterday, the new search engine battle is going to be for nearly everything but search itself—and music certainly falls into that category.
Yahoo! has a checkered history with music, despite music.yahoo.com drawing in a whopping 25 million uniques a month. Lovers of MusicMatch still can't forgive Yahoo! for what they did when they acquired the formerly-great player. Yahoo! seems to have since learned its lesson—as evidenced by their hands-off policy with Flickr—and I expect FoxyTunes to remain a great product and even improve under Yahoo! (especially if they add support for FineTune and Deezer). On a whole, especially with this acquisition, Yahoo! dominates the online music space, which makes them an even more attractive target for Microsoft.
On a side note, congratulations to the team behind FoxyTunes, many of whom I've met around Israel.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!