The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it seems. While many showed a marked improvement in SEO strategy over last year, there is still much room for improvement. In today's SearchDay, "Rating the Super Bowl Advertisers' SEO Record," Chris Boggs examines the search engine placement of many of this year's TV advertisers, and finds most to come up lacking. Yesterday, in "Super Bowl XLII Ads – Where's the URL?," Chris found that many of the ads didn't even show the company's URL well. Weigh in with your thoughts on this year's ads in the SEW Forums.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.