The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it seems. While many showed a marked improvement in SEO strategy over last year, there is still much room for improvement. In today's SearchDay, "Rating the Super Bowl Advertisers' SEO Record," Chris Boggs examines the search engine placement of many of this year's TV advertisers, and finds most to come up lacking. Yesterday, in "Super Bowl XLII Ads – Where's the URL?," Chris found that many of the ads didn't even show the company's URL well. Weigh in with your thoughts on this year's ads in the SEW Forums.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!