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SEW Experts: Why Search is Still Prehistoric - Part 2

newcomb-kevin
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Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward. In today's Brand Equity column, "Why Search is Still Prehistoric - Part 2," Eric Qualman explains that the cause of that disappointment may result from Yahoo trying to please advertisers, instead of searchers, with Panama.


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