The lack of uniform analytics definitions creates problems for marketers. In today's SEM Crossfire column, "Tracking and Analytics 101," Frank Watson offers some basic definitions to get started on a conversation about using Web analytics for your search campaigns.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!