"There are only two options left. Accept the offer in principal, and try to increase the price with no negotiating leverage at all, or do a deal with Google to outsource search advertising and, likely, search itself.
The board, we've heard, is basically being told by outside advisors to take the Microsoft deal. But we've also heard that a contingent of senior executives at Yahoo, who are willing to do literally anything to thwart a Microsoft takeover, are pushing for the Google deal and will present their case at the meeting."
One concern of Yahoos may be losing the company's identity and being assimilated by Microsoft. In an effort to assuage those fears, Microsoft CEO Steve Ballmer gave empty reassurances in an interview with Business Week. "Yahoo, the brand, will live," Ballmer said. He didn't elaborate on that, of course, so it could be anything from Microsoft's premier online brand to a token start page (think Netscape).
Yahoo's Panama platform will not likely be as lucky, if Tarek Najm, adCenter's general manager, has anything to say about it. He told Business Week there was nothing he liked about Panama that he would want in adCenter: "We're the leaders in technology," Najm says. "Ours is better."
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!