Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it. In today's Content Advertising column, "Google AdWords Targeting: Expect More, Pay Less," David Szetela discusses AdSense publishers' options for showing or blocking placement-targeted ads.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!