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SEW Experts: Google AdWords Targeting: Expect More, Pay Less

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Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it. In today's Content Advertising column, "Google AdWords Targeting: Expect More, Pay Less," David Szetela discusses AdSense publishers' options for showing or blocking placement-targeted ads.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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