Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it. In today's Content Advertising column, "Google AdWords Targeting: Expect More, Pay Less," David Szetela discusses AdSense publishers' options for showing or blocking placement-targeted ads.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.