Many of us have have heard tales about Google’s storied culture, lifestyle, and talented employees. Yes, we’ve also heard about the food! Take a moment and dig into the details with Avinash Kaushik. He shares what it’s truly like to work at Google, hang out with the beautiful people, dream in color, create, and manufacture atomic powered ideas from intellectual metal.
He's just published an emotionally introspective post, 10 Insights From 11 Months Of Working At Google, in which he freely shares specifics as concern day to day life among Googlers.
Who Is Avinash Anyway?
In the world of search marketing there are precious few true analytics luminaries. Avinash Kaushik is a consensus master in taking analytics to the “actionable” level. He also happens to work at the Googleplex making his creative wit extremely influential. His personal blog, Occam’s razor, is nearly universally respected by SEM professionals, revered by some.
Google’s Analytics Evangelist
Many readers know that Google Analytics is an powerful (and free) analytics package offered by Google to it's users. Used effectively in tandem with AdWords PPC, rudimentary (albeit powerful) conversion tracking can be set up. Avinash is currently contracted as Google's in-house Analytics Evangelist, rolling up his pragmatic/esoteric sleeves.
Here are the categories by which the analytics master segments the blessed Google life. Avinash says "ten insights from / cool things about / reasons for / delightful surprises from almost a year of working at Google."
#10 The amazingly fantastic food and impressive digs.
# 9: “Micro Efficiencies”
# 8: A company that truly cares.
# 7: Brain expansion opportunities.
# 6: The sheer amount of brilliant Google employees.
# 5: Empowerment (The big small company).
# 4: The scale of your impact.
# 3: Doing Good: Green & .org
# 2: It’s a happening place. The energy, the vibe, the passion.
# 1: The brand."
No doubt the matrix outlined above has been given due thought by Avinash. The post is worth a read for the pictures alone. Thanks for the terrific insight Avinash.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!