One basic rule in life: it's difficult to buy things you don't understand. SEO can be difficult to understand, especially for marketing folks who'd rather put the search budget into PPC campaigns, which are easier to understand and buy.In today's au Natural column, "SEO Outsourcing: Don't! Until You Read This," Mark Jackson discusses the basics everyone should be asking during the RFP (request for proposal) stage, and offers a free SEO RFP template.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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