One basic rule in life: it's difficult to buy things you don't understand. SEO can be difficult to understand, especially for marketing folks who'd rather put the search budget into PPC campaigns, which are easier to understand and buy.In today's au Natural column, "SEO Outsourcing: Don't! Until You Read This," Mark Jackson discusses the basics everyone should be asking during the RFP (request for proposal) stage, and offers a free SEO RFP template.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!