One basic rule in life: it's difficult to buy things you don't understand. SEO can be difficult to understand, especially for marketing folks who'd rather put the search budget into PPC campaigns, which are easier to understand and buy.In today's au Natural column, "SEO Outsourcing: Don't! Until You Read This," Mark Jackson discusses the basics everyone should be asking during the RFP (request for proposal) stage, and offers a free SEO RFP template.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!