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You must be of legal purchase age to enter the corrupt world of this online video / search campaign -- winner of the Yahoo Searchlight Awards.
The third annual Yahoo Searchlight Award winner: "Partay" the whitest boys in the room hip-hop video promoting the responsible consumption of Smirnoff Raw Tea by search marketing firm Outrider.
Target demographic for search ads: Who cares? Par-tay! You don't have to type in your age to click on a "Crizazy" text ad for Russian hooch.
Don't agree with the winner? Don't blame the judges. All, including Kevin Ryan, were limited to "one man, one vote" while the big audience voted electronically.
That'll teach interactive agencies not to send a whole crew to an awards ceremony.
Funniest line: Ron Belanger called Kevin Ryan, "The Howard Stern of Search."
2nd Funniest line: What world-famous comedian and emcee Craig Ferguson called Kevin Ryan.
To find the answer, go to the Search Engine Strategies blog.
For more drunken rap videos in the East vs West Rap WarGames, go to TeaPartay.com. (No link love for preppie rappers.)
Outrider copywriter say, IF YA WANNA ROLL WIT DA TEA PARTAY WE NEED TO KNOW YOUR AGE PLAYA. Submit, yo.
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