SEO News
Search

You Must Be 21 to View This Site: Yahoo Searchlight Award

author-default
by , Comments

teapartay.jpg

Warning: You must be 21 years of age to view this site.

You must be of legal purchase age to enter the corrupt world of this online video / search campaign -- winner of the Yahoo Searchlight Awards.

The third annual Yahoo Searchlight Award winner: "Partay" the whitest boys in the room hip-hop video promoting the responsible consumption of Smirnoff Raw Tea by search marketing firm Outrider.

Target demographic for search ads: Who cares? Par-tay! You don't have to type in your age to click on a "Crizazy" text ad for Russian hooch.

Don't agree with the winner? Don't blame the judges. All, including Kevin Ryan, were limited to "one man, one vote" while the big audience voted electronically.

That'll teach interactive agencies not to send a whole crew to an awards ceremony.

Funniest line: Ron Belanger called Kevin Ryan, "The Howard Stern of Search."

smirnoffrawtea.jpg

2nd Funniest line: What world-famous comedian and emcee Craig Ferguson called Kevin Ryan.

To find the answer, go to the Search Engine Strategies blog.

For more drunken rap videos in the East vs West Rap WarGames, go to TeaPartay.com. (No link love for preppie rappers.)

Outrider copywriter say, IF YA WANNA ROLL WIT DA TEA PARTAY WE NEED TO KNOW YOUR AGE PLAYA. Submit, yo.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus