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SEW Experts: Landing Page Optimization Defined for SEM

newcomb-kevin
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Search marketers need to be concerned about landing page optimization because it can multiply the impact of your search marketing campaigns. In today's By the Numbers column, "Landing Page Optimization Defined for SEM," Eric Enge explains that understanding what you're trying to do with your site, and how visitors will interact with it, are the first key steps down the road to optimizing conversions.


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