Search marketers need to be concerned about landing page optimization because it can multiply the impact of your search marketing campaigns. In today's By the Numbers column, "Landing Page Optimization Defined for SEM," Eric Enge explains that understanding what you're trying to do with your site, and how visitors will interact with it, are the first key steps down the road to optimizing conversions.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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