Search marketers need to be concerned about landing page optimization because it can multiply the impact of your search marketing campaigns. In today's By the Numbers column, "Landing Page Optimization Defined for SEM," Eric Enge explains that understanding what you're trying to do with your site, and how visitors will interact with it, are the first key steps down the road to optimizing conversions.
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!