Search marketers need to be concerned about landing page optimization because it can multiply the impact of your search marketing campaigns. In today's By the Numbers column, "Landing Page Optimization Defined for SEM," Eric Enge explains that understanding what you're trying to do with your site, and how visitors will interact with it, are the first key steps down the road to optimizing conversions.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!