Why would anyone want to become an SEM professional? Well, it's a hot, growing, in-demand field, and everyone wants a piece of it: corporate clients, interactive agencies, investors, search engines, and traditional agencies. In today's SEM.EDU column, "Search Engine Marketing Career Development," Ron Jones explains that what each party wants and how they're going to get it differs, but those who are trained and prepared can step in, close the talent gap, and benefit everyone involved.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.