Why would anyone want to become an SEM professional? Well, it's a hot, growing, in-demand field, and everyone wants a piece of it: corporate clients, interactive agencies, investors, search engines, and traditional agencies. In today's SEM.EDU column, "Search Engine Marketing Career Development," Ron Jones explains that what each party wants and how they're going to get it differs, but those who are trained and prepared can step in, close the talent gap, and benefit everyone involved.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!