We hear a lot about universal search and how it will keep SEO professionals on their toes with constantly evolving ranking algorithms. So how can local online advertisers take advantage of universal search? In today's Vertical Challenge column, "Universal Pictures: Optimizing Video for Search," local search expert Michael Boland explains that creating optimized online video is a great opportunity for local marketers that are on top of their SEO game.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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