We hear a lot about universal search and how it will keep SEO professionals on their toes with constantly evolving ranking algorithms. So how can local online advertisers take advantage of universal search? In today's Vertical Challenge column, "Universal Pictures: Optimizing Video for Search," local search expert Michael Boland explains that creating optimized online video is a great opportunity for local marketers that are on top of their SEO game.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!