SEO News
Search

Media Spend on Search, Verticals, Continues to Grow

newcomb-kevin
by , Comments

Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending, according to Jeff Lanctot, senior VP of Global Media, who published details of the agency's spending in the latest Digital Outlook Report. That's up from search's 28-percent share of billings in 2006.

Search, at $227.8 million, and verticals, at $286.6 million, were the big winners last year, while the agency's media spending slowed in both portals, at $139.6 million, and ad networks, at $80.8 million.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus