You'd expect large companies to adhere to basic best practices in SEO, usability and accessibility. But you'd be wrong. In today's au Natural column, "SEO Site Clinic: American Express," Mark Jackson discusses ways in which the site is in need of SEO help, so that we can all learn from their mistakes.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.