Many companies have chosen to expand overseas with the growing global economy. With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. In today's Big Biz column, "Global SEO Strategy: Advanced Search for Large Enterprises," Aaron Shear explains that advanced global SEO requires more than just keyword research, translation, and localization. He offers a primer on key issues to consider when developing global search engine strategies.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!