Many companies have chosen to expand overseas with the growing global economy. With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. In today's Big Biz column, "Global SEO Strategy: Advanced Search for Large Enterprises," Aaron Shear explains that advanced global SEO requires more than just keyword research, translation, and localization. He offers a primer on key issues to consider when developing global search engine strategies.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.