I have been hearing and reading a lot of reports about decreased income from AdSense. A recent detailed post on the topic was done over at WebMasterWorld.
Barry Schwartz and the SERoundtable crew polled publishers at the beginning of the month and found that 63% have noted a drop in their AdSense income.
Add to that the changes in the T&Cs where sites that don't meet impression and click numbers will be terminated from the AdSense program and you have some serious changes to the AdSense landscape.
Has Google finally gotten to the point where they feel they can cut back their publishers? Have they started to thin the herd by making the pay outs lower? Or have the bigger publishers started to take all of the higher paying ads, leaving the rest of the publishers a much lower paying pool of ads to run?
Other possibilities are Google is pushing their newer ad styles such as video - with drops in text maybe publishers will feel more inclined to run the other options....
Is Google not getting enough people embracing the new ad types?
Have the little publishers served their purpose now that Google has many of the once suspicious large publishers?
Has policing small sites become too much work?
The future direction of AdSense seems to be changing. Where it now plans to go is something they should be sharing with the people who helped get them to where they are today.
I would love some input.... losing AdSense income, tried the newer ad formats, have an opinion? Post comments here.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!