Today, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. The price tag comes in at a whopping $75 million dollars with a possible $75 million in additional earn-outs.
Compete grossed $14.9 million in 2007, a 50% increase over the previous year. Despite the significant growth, the company still lost $4.5 million last year, reportedly due to developing its industry expertise.
According to Morgan Stanley research and Jupiter Research estimates, clickstream data in the U.S. web analytics market is expected to grow from $325 million in 2007 to $500 million in 2009.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!