Today, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. The price tag comes in at a whopping $75 million dollars with a possible $75 million in additional earn-outs.
Both TNS and Compete are boasting the ability to achieve the unprecedented marriage of online and offline consumer behavior data.
Compete grossed $14.9 million in 2007, a 50% increase over the previous year. Despite the significant growth, the company still lost $4.5 million last year, reportedly due to developing its industry expertise.
According to Morgan Stanley research and Jupiter Research estimates, clickstream data in the U.S. web analytics market is expected to grow from $325 million in 2007 to $500 million in 2009.
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