Today, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. The price tag comes in at a whopping $75 million dollars with a possible $75 million in additional earn-outs.
Compete grossed $14.9 million in 2007, a 50% increase over the previous year. Despite the significant growth, the company still lost $4.5 million last year, reportedly due to developing its industry expertise.
According to Morgan Stanley research and Jupiter Research estimates, clickstream data in the U.S. web analytics market is expected to grow from $325 million in 2007 to $500 million in 2009.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!