SEO News
Search

Compete Acquired by TNS

johnson-nathania
by , Comments

Today, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. The price tag comes in at a whopping $75 million dollars with a possible $75 million in additional earn-outs.

Both TNS and Compete are boasting the ability to achieve the unprecedented marriage of online and offline consumer behavior data.

Compete grossed $14.9 million in 2007, a 50% increase over the previous year. Despite the significant growth, the company still lost $4.5 million last year, reportedly due to developing its industry expertise.

According to Morgan Stanley research and Jupiter Research estimates, clickstream data in the U.S. web analytics market is expected to grow from $325 million in 2007 to $500 million in 2009.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus