Yahoo took advantage of the CeBIT conference in Hamburg, Germany to announce the forthcoming launch of onePlace, a content management solution developed as part of the company's growing mobile services. The platform works on a system of bookmarking, allowing users to categorize their favorite content (news, videos, images, emails, etc) and then view it with ease on their mobile device.
Dynamic content will be automatically updated, which should appeal to the likes of sports fans, investors, and frequent flyers. A feature called “Pulse” enables users to view the latest changes to their content collections.
The success of onePlace will depend on its ability to aggregate content to meet the demands of the mobile user. Small screens and connectivity issues require mobile content to be organized and presented in a more streamlined manner than for desktop browsers.
The launch of onePlace is expected to take place in the second quarter of 2008. It could coincide with the expected Q2 launch of Yahoo's mobile phone service, oneConnect.
This news comes on the heels of Yahoo's announcement of a partnership with T-Mobile in Europe for its oneSearch mobile offering. Yahoo seems to be staking out its territory in mobile search as Google attempts to grab a piece of the mobile pie by strengthening its ties with Apple and AT&T earlier this year.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!