Like contextual text ads, image ads must distract the user and sell a product quickly. In today's Content Advertising column, "Every Picture Tells a Story: Non-text Contextual Ads," David Szetela gives four examples of image ads that accomplish this with varying degrees of success.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.