SEO News
Search

Panama or AdCenter? Microsoft Has Already Decided

johnson-nathania
by , Comments

If its proposed acquisition of Yahoo goes through, don't expect Microsoft to rush to integrate Yahoo's technology into its platform.

In an interview with the Financial Times, Microsoft's Chief Software Architect Ray Ozzie said that Microsoft will proceed carefully with any kind of integration, due to both technology and culture differences between the companies.

This comes on the heels of Microsoft's declarations of its intentions to catch Google in the search and online advertising game. While the $41.6 billion takeover of Yahoo is a core element of increasing its search market share, the company will also be rolling out more internet services aimed at complement existing traditional software.

Yahoo has been resisting Microsoft's courtship. Last week, the search engine was talking to AOL about a possible merger, though many saw the talks as simply a delaying tactic.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus