Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Google Defends Security Policy
Douglas Merrill, Google's VP Engineering, published an impassioned defense of Google's security policy.
- Cable Firms Collaborate to Compete with Google
Executives from the six major cable companies have been gathering at monthly meetings in an attempt to offer national advertisers innovative methods of reaching their customers.
- BoomTown Calls Out TechCrunch: No Google-Digg Buyout
It seems that Digg's canoodling with bankers Allen & Co. is more along the lines of delegating the task of handling incoming interest rather than putting a "For Sale" sign up at its San Francisco offices.
- The New Multitaskers: Kids Split Attention Between TV, Internet
A new study on social networking by Grunwald Associates reveals that kids are no longer glued to the television. Now, while the tube is on, many kids are also splitting their attention between the TV and the Internet.
- Introduction to Search Engine Marketing at SES New York 2008
It's hard to provide "a clear and concise overview of the key concepts involved in Search Engine Marketing" when half of them have changed significantly since last year.
- Panama or AdCenter? Microsoft Has Already Decided
If its proposed acquisition of Yahoo goes through, don't expect Microsoft to rush to integrate Yahoo's technology into its platform.
- CAPTCHA Systems are Under Attack
Should spammers ever succeed in breaking through CAPTCHA, a lot of social media web sites and blogs are going to have a big, big problem. Now, Virtual Blight reports that this is on the verge of happening.
- Best Web Site Traffic: PPC vs. SEO (Search Engine-Optimized) Sites
How does your PPC traffic compare to natural search traffic and direct navigation? A study by Engine Ready finds that that type-in traffic is the highest converting and "most valuable" traffic.
- SEW Experts: Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly.
- Jason Calacanis TechCrunched in Techmeme: Deathmatch at SES New York
Duncan Riley of TechCrunch fame bodyslammed Jason after his Calacanis.com post on how to run a startup.
Headlines & News from Elsewhere:
- How to Avoid a Crash Landing, ClickZ Experts
- The Future of Advertising: A Conversation With Jeff Einstein, Part 1, ClickZ Experts
- Re-localization Opportunities - Local 2.0, Read/Write Web
- Online Reputation Management: Living Radically Transparent with Andy Beal & Dr. Judy Strauss, Online Marketing Blog
- What Did Ask.com Really Say?, Marketing Pilgrim
- Site Structure - SEOs Going Fishing Without Any Bait, Andy Beard
- Seven Habits of Highly Effective Web Searchers, About.com Web Search
- Headlines Are For Humans, Titles Are For Robots, Barry Welford
- A Call To The Local Searcherati: Embrace Small Business Brief, Convert Offline
- What should you spend on an SEO audit?, SEM In-House
- Questions to Ask When Assessing Web Analytics, Web Analytics Demystified
- Calacanis Kerfuffle, Revenews
- Everything I know about Social Media I saw in a British Pub, SiteLogic
- The Good, The Bad & The Pay-Per-Click Ugly, GrokDotCom
- What killer app will drive brand advertisers online?, Forrester
- Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.