In many cases, a reputation management campaign can take months to complete. Addressing underlying issues and replacing negative content with more favorable pages takes time. But by being prepared ahead of time for a reputation management crisis, you can cut down that time considerably, and get more immediate results. In today's SearchDay, "Online Reputation Management Requires Cabinet War Rooms," Greg Jarboe shows how intense preparation helped Winston Churchill win the war, and it can help you deal with a sudden reputation management crisis.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!